What are Lotus thinking about?

[uk08462]

Lotus loses the plot

I guess this moves me even further out of their demographic....

[Specky]

Down with the kids!!!!

The bloody vid won't play on my iPhone unless I down load some random chuffing media player, they really don't have a clue.

My favourite expression and it fits for this analagy:-

You can't polish a turd.....

But you can roll it in glitter.

Tiz good news thou.... There won't be many more Lotus cars on the road before they go into liquidation. 10% profit this year, what do you reckon for next!

So long and thanks for all the fish!

TTFN

[esprit888]

Lotus loses the plot

I guess this moves me even further out of their demographic....

[ailwyn]

I think the plot disappeared when they announced 5 new cars that would be £80k+ completely lost the point of the brand... they have been the ordinary mans sports cars, alas no more

[GeoffSmith]

What in the name of bloody hell?

[muley]

From the Lotus website
...
So what makes Swizz Beatz the perfect man to add to the Lotus line-up? Three little facts: 1. Like Group Lotus , he means business: He's a risk taker with considerable credentials including music producer, rapper, designer AND painter. 2. Like our cars, he's multi award winning: This year he shared a Grammy Award with Jay-Z. 3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys. ...



Why don't they just change the name of the company and have done with it. FFS!


Jim

[markv]

Personally, I think it's just a tongue in cheek video produced by Lotus, for a bit of publicity.

[Dave Eds]

Clearly, in trying to get the local employees round to his way of thinking, Dani has not quite grasped the concept of sugar beet.

[rip]

I think the plot disappeared when they announced 5 new cars that would be £80k+ completely lost the point of the brand... they have been the ordinary mans sports cars, alas no more

[inkitin]

I wonder where Lotus got their idea from to "recruit" Swiss Beatz to the bu**s*it title of Vice President Of Creative Design And Global Marketing, as well as the idea for the wording of their press release ?

maybe from the Polaroid website:
"On Saturday April 17th, Lady Gaga, the Polaroid Creative Director, led a creative team meeting in Tokyo to collaborate on designs for upcoming co-branded products. Tokyo was an inspirational setting for the meeting, and Lady Gaga was truly visionary in her role. The excitement for these upcoming products was palpable, the joy and spirit of Lady Gaga touched everyone in the room. We can’t wait to share more about the creative process and these one-of-a-kind products

It’s very clear from our first few sessions that she is a creative tour-de-force, and a key player on the Polaroid team. We all know Lady Gaga as a creative artist, but she’s also proving her tech savvy. The partnership is all channeling Lady Gaga’s fashion sense to create innovative products with her fans in mind.

The collaboration will deliver new products that mix the best of “instant” with digital era multi-media. Lady Gaga has a personal connection to the Polaroid experience that she wants to share with the world through the introduction of products that will appeal to a new generation –building on the Polaroid movement into the future."

Truly, you couldn't make it up!

If both of these these appointments aren't parody, then parody must now be dead. How do you parody a reality like this??

[Specky]

Thanks for keeping us in the picture!

TTFN

[inkitin]

Just another thought, if he's the Vice President Of Creative Design And Global Marketing who's the President Of Creative Design And Global Marketing ? Prince Andrew??

Ooops, sorry, that's parody and it's now dead!

[inkitin]

Thanks for keeping us in the picture!

In an instant Dave!

[GeoffSmith]

I wonder where Lotus got their idea from to "recruit" Swiss Beatz to the bu**s*it title of Vice President Of Creative Design And Global Marketing…

It's an anagram of bisected airplane avoids fervent dogleg making cretin Roland.

[GeoffSmith]

M.O.S. article.

[ex-exige]

I'm not as good at Anagrams as Geoff, as I have some letters left stuck to the fridge door, but it strikes me that his appointment was another:

"Ever More Crap focking Italian Design ideas event"

bcdGlt

[uk08462]

The Lotus Forum is running a poll to see what the reaction is to this appointment. When I voted it was evens between 1 (really bad) and 6 (really good), no doubt influenced by Swizz Beatz encouraging his fans via Twitter and his Swizzworld website to respond with votes in his favour.

What do you think of the move? Vote in the poll now!

[muley]

and now this is what we've come to

http://www.pistonheads.co.uk/gassing/to ... z+Beatz%27

Do play the video

'tongue in cheek'? more like 'head up ar5e'

Heaven help us all

[Nickydee]

Brotha that one phat motor. Dem paint is well slammin?

Fink dem lotus Elan well old skool innit. F**king minging.

Dem Evora is where its at You get me. Respeck.

Apparently this demographic is more likely to buy a new Lotus than us.

[jHamshaw]

Liking the Evora GTE, but as for that video :-

Click Here (but not at work!)